Merchandising tracking allows you to track the usage of your active merchandising features within Google Analytics. This will give you the possibility to easily check and improve the impact of your merchandising features.
Clicks on the following merchandising features can be tracked:
Please use the following information to setup your tracking for merchandising tracking:
The procedure for all the three required Data Layer variables is the same.
findologicEventCategory
findologicEventAction
findologicEventLabel
Configure the tag
Associate the trigger
Below, you will find a couple of screenshots which show you where to find the data in your Google Analytics account. You don't have to configure anything more - if merchandising tracking was enabled for your account, the data will appear automatically in your Google Analytics account.