use_findologic_with_google_analytics:filtertracking
Differences
This shows you the differences between two versions of the page.
| Next revision | Previous revision | ||
|
use_findologic_with_google_analytics:filtertracking [2018/07/10 11:54] dominik created |
use_findologic_with_google_analytics:filtertracking [2022/02/02 09:26] (current) florian [Tracking search and navigation clicks with Google Analytics] |
||
|---|---|---|---|
| Line 1: | Line 1: | ||
| - | ===== Tracking filter clicks with Google Analytics ===== | + | ===== Tracking search and navigation clicks with Google Analytics ===== |
| - | Filter tracking allows you to track the usage of the filters within Google Analytics. This will give you the possibility to **easily check the impact of your filters and take action in order to improve the filters being used in your shop**. | + | You can track the following clicks in your search and navigation with Findologic: |
| - | \\ | + | ^ Tracked information ^ Event ^ Category ^ Action ^ Label ^ |
| + | | Submitted queries | findologicSearch | findologicSearchRequest: /findologic/search?searchparam=<Query> | || | ||
| + | | Filter clicks in search | findologicEvent | FINDOLOGIC Filter Click: Search | Filter name | Filter value | | ||
| + | | Filter clicks in navigation | findologicEvent | FINDOLOGIC Filter Click: Navigation | Filter name | Filter value | | ||
| + | | Filter clicks in navigation | findologicEvent | FINDOLOGIC Result Click | Query | ID of the clicked product | | ||
| - | ==== Direct Integration: How to enable filter tracking ==== | + | <note>"Submitted queries" is not necessary if a page reload is done on a submitted search on your website</note> |
| - | * As a first step, please follow all the instructions in [[https://docs.findologic.com/doku.php?id=use_findologic_with_google_analytics:tracking_merchandising_features_with_google_analytics|tracking merchandising features with Google Analytics]]. | + | \\ |
| - | * After following these steps, simply write an e-mail to [[mailto:support@findologic.com|support@findologic.com]]. | + | |
| - | * The filter tracking is then activated by FINDOLOGIC. | + | |
| - | * After the activation, you can [[use_findologic_with_google_analytics:filtertracking#how_to_find_the_data_in_google_analytics|find the data in your Google Analytics account]]. | + | |
| - | ---- | ||
| - | ==== API-Integrations: How to enable filter tracking ==== | + | ==== How to enable filter tracking ==== |
| - | * As the filters are not rendered by FINDOLOGIC in API-integrations, you have to implement the filter tracking for your shop by yourself. | + | Filter tracking allows you to track the usage of the filters within Google Analytics. This will give you the possibility to **easily check the impact of your filters and take action in order to improve the filters being used in your shop**. |
| + | |||
| + | * As the filters are not rendered by Findologic, you have to implement the filter tracking for your shop by yourself. | ||
| * As a helper, we recommend following the following steps (as they may differ from one shop to another, they are being held rather general): | * As a helper, we recommend following the following steps (as they may differ from one shop to another, they are being held rather general): | ||
| * Set a click handler to the filter. | * Set a click handler to the filter. | ||
| * The click handler sends the used filter to Google Analytics. | * The click handler sends the used filter to Google Analytics. | ||
| - | * If you are using a direct implementation of Google Analytics, you can use the following method: | + | * The following snippets might help you to implement the tracking in your API/Plugin integration: |
| <code javascript>ga('send', 'event', ..)</code> | <code javascript>ga('send', 'event', ..)</code> | ||
| Line 27: | Line 29: | ||
| <code javascript>ga('send', 'event', { | <code javascript>ga('send', 'event', { | ||
| - | eventCategory: 'FINDOLOGIC Filter Click: Search', | + | eventCategory: 'Findologic Filter Click: Search', |
| eventAction: 'color', | eventAction: 'color', | ||
| eventLabel: 'red' | eventLabel: 'red' | ||
| Line 36: | Line 38: | ||
| <code javascript>ga('send', 'event', { | <code javascript>ga('send', 'event', { | ||
| - | eventCategory: 'FINDOLOGIC Filter Click: Navigation', | + | eventCategory: 'Findologic Filter Click: Navigation', |
| eventAction: 'color', | eventAction: 'color', | ||
| eventLabel: 'red' | eventLabel: 'red' | ||
| transport: 'beacon' | transport: 'beacon' | ||
| });</code> | });</code> | ||
| + | |||
| + | <note>For Direct integrations the data is sent out of the box to Google Analytics as soon as the connection is working correctly.</note> | ||
| ---- | ---- | ||
| Line 47: | Line 51: | ||
| * **You can find the data under //Behavior -> Top Events//.** | * **You can find the data under //Behavior -> Top Events//.** | ||
| - | * **Every filter click event can be found by searching for //FINDOLOGIC Filter Click://.** | + | * **Every filter click event can be found by searching for //Findologic Filter Click://.** |
| * You can handle this data like any other data you collect in Google Analytics. | * You can handle this data like any other data you collect in Google Analytics. | ||
| * Have a look at the following screenshots in order to see how the collected data looks like in your Google Analytics account. | * Have a look at the following screenshots in order to see how the collected data looks like in your Google Analytics account. | ||
| Line 57: | Line 61: | ||
| \\ | \\ | ||
| - | * By clicking on the FINDOLOGIC Filter Click event you can see more details about the filter usage. | + | * By clicking on the Findologic Filter Click event you can see more details about the filter usage. |
| {{:use_findologic_with_google_analytics:filtertracking_2.png?600|}} | {{:use_findologic_with_google_analytics:filtertracking_2.png?600|}} | ||