use_findologic_with_google_analytics:filtertracking

use_findologic_with_google_analytics:filtertracking

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use_findologic_with_google_analytics:filtertracking [2021/09/22 10:06]
florian [Direct Integration: How to enable filter tracking]
use_findologic_with_google_analytics:filtertracking [2022/02/02 09:26] (current)
florian [Tracking search and navigation clicks with Google Analytics]
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-===== Tracking ​filter ​clicks with Google Analytics =====+===== Tracking ​search and navigation ​clicks with Google Analytics =====
  
-Filter tracking allows you to track the usage of the filters within Google Analytics. This will give you the possibility to **easily check the impact of your filters ​and take action ​in order to improve the filters being used in your shop**.+You can track the following clicks in your search ​and navigation with Findologic:​ 
 + 
 +^ Tracked information ^ Event ^ Category ^ Action ^ Label ^ 
 +| Submitted queries | findologicSearch | findologicSearchRequest:​ /​findologic/​search?​searchparam=<​Query>​ | || 
 +| Filter clicks ​in search | findologicEvent | FINDOLOGIC Filter Click: Search | Filter name | Filter value | 
 +| Filter clicks ​in navigation | findologicEvent | FINDOLOGIC Filter Click: Navigation | Filter name | Filter value | 
 +| Filter clicks in navigation | findologicEvent | FINDOLOGIC Result Click | Query | ID of the clicked product | 
 + 
 +<​note>"​Submitted queries"​ is not necessary if a page reload is done on a submitted search on your website</​note>​
  
 \\ \\
  
  
-==== API-Integrations: ​How to enable filter tracking ====+==== How to enable filter tracking ====
  
-  ​* As the filters are not rendered by Findologic ​in API-integrations, you have to implement the filter tracking for your shop by yourself.+Filter tracking allows you to track the usage of the filters within Google Analytics. This will give you the possibility to **easily check the impact of your filters and take action in order to improve the filters being used in your shop**. 
 + 
 +  ​* As the filters are not rendered by Findologic, you have to implement the filter tracking for your shop by yourself.
   * As a helper, we recommend following the following steps (as they may differ from one shop to another, they are being held rather general):   * As a helper, we recommend following the following steps (as they may differ from one shop to another, they are being held rather general):
     * Set a click handler to the filter.     * Set a click handler to the filter.
     * The click handler sends the used filter to Google Analytics.     * The click handler sends the used filter to Google Analytics.
-    * If you are using a direct implementation of Google Analytics, you can use the following method:+    * The following snippets might help you to implement ​the tracking in your API/Plugin integration
    
 <code javascript>​ga('​send',​ '​event',​ ..)</​code>​ <code javascript>​ga('​send',​ '​event',​ ..)</​code>​
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   transport: '​beacon'​   transport: '​beacon'​
 });</​code> ​ });</​code> ​
 +
 +<​note>​For Direct integrations the data is sent out of the box to Google Analytics as soon as the connection is working correctly.</​note>​
  
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