use_findologic_with_google_analytics:filtertracking
Differences
This shows you the differences between two versions of the page.
Next revision | Previous revision Next revision Both sides next revision | ||
use_findologic_with_google_analytics:filtertracking [2018/07/10 11:54] dominik created |
use_findologic_with_google_analytics:filtertracking [2022/01/04 10:52] florian |
||
---|---|---|---|
Line 1: | Line 1: | ||
- | ===== Tracking filter clicks with Google Analytics ===== | + | ===== Tracking search and navigation clicks with Google Analytics ===== |
- | Filter tracking allows you to track the usage of the filters within Google Analytics. This will give you the possibility to **easily check the impact of your filters and take action in order to improve the filters being used in your shop**. | + | You can track the following clicks in your search and navigation with Findologic: |
- | \\ | + | ^ Tracked information ^ Event ^ Category ^ Action ^ Label ^ |
+ | | Submitted queries | findologicSearch | findologicSearchRequest: /findologic/search?searchparam=<Query> | || | ||
+ | | Filter clicks in search | findologicEvent | FINDOLOGIC Filter Click: Search | Filter name | Filter value | | ||
+ | | Filter clicks in navigation | findologicEvent | FINDOLOGIC Filter Click: Navigation | Filter name | Filter value | | ||
+ | | Filter clicks in navigation | findologicEvent | FINDOLOGIC Result Click | Query | ID of the clicked product | | ||
- | ==== Direct Integration: How to enable filter tracking ==== | ||
- | * As a first step, please follow all the instructions in [[https://docs.findologic.com/doku.php?id=use_findologic_with_google_analytics:tracking_merchandising_features_with_google_analytics|tracking merchandising features with Google Analytics]]. | ||
- | * After following these steps, simply write an e-mail to [[mailto:support@findologic.com|support@findologic.com]]. | ||
- | * The filter tracking is then activated by FINDOLOGIC. | ||
- | * After the activation, you can [[use_findologic_with_google_analytics:filtertracking#how_to_find_the_data_in_google_analytics|find the data in your Google Analytics account]]. | ||
- | ---- | + | \\ |
- | ==== API-Integrations: How to enable filter tracking ==== | ||
- | * As the filters are not rendered by FINDOLOGIC in API-integrations, you have to implement the filter tracking for your shop by yourself. | + | ==== How to enable filter tracking ==== |
+ | |||
+ | Filter tracking allows you to track the usage of the filters within Google Analytics. This will give you the possibility to **easily check the impact of your filters and take action in order to improve the filters being used in your shop**. | ||
+ | |||
+ | * As the filters are not rendered by Findologic, you have to implement the filter tracking for your shop by yourself. | ||
* As a helper, we recommend following the following steps (as they may differ from one shop to another, they are being held rather general): | * As a helper, we recommend following the following steps (as they may differ from one shop to another, they are being held rather general): | ||
* Set a click handler to the filter. | * Set a click handler to the filter. | ||
Line 27: | Line 29: | ||
<code javascript>ga('send', 'event', { | <code javascript>ga('send', 'event', { | ||
- | eventCategory: 'FINDOLOGIC Filter Click: Search', | + | eventCategory: 'Findologic Filter Click: Search', |
eventAction: 'color', | eventAction: 'color', | ||
eventLabel: 'red' | eventLabel: 'red' | ||
Line 36: | Line 38: | ||
<code javascript>ga('send', 'event', { | <code javascript>ga('send', 'event', { | ||
- | eventCategory: 'FINDOLOGIC Filter Click: Navigation', | + | eventCategory: 'Findologic Filter Click: Navigation', |
eventAction: 'color', | eventAction: 'color', | ||
eventLabel: 'red' | eventLabel: 'red' | ||
Line 47: | Line 49: | ||
* **You can find the data under //Behavior -> Top Events//.** | * **You can find the data under //Behavior -> Top Events//.** | ||
- | * **Every filter click event can be found by searching for //FINDOLOGIC Filter Click://.** | + | * **Every filter click event can be found by searching for //Findologic Filter Click://.** |
* You can handle this data like any other data you collect in Google Analytics. | * You can handle this data like any other data you collect in Google Analytics. | ||
* Have a look at the following screenshots in order to see how the collected data looks like in your Google Analytics account. | * Have a look at the following screenshots in order to see how the collected data looks like in your Google Analytics account. | ||
Line 57: | Line 59: | ||
\\ | \\ | ||
- | * By clicking on the FINDOLOGIC Filter Click event you can see more details about the filter usage. | + | * By clicking on the Findologic Filter Click event you can see more details about the filter usage. |
{{:use_findologic_with_google_analytics:filtertracking_2.png?600|}} | {{:use_findologic_with_google_analytics:filtertracking_2.png?600|}} |