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--- a_b_test_with_google_analytics [2017/10/02 12:42]
dominik
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-===== A/B testing with Google Analytics (Google Optimize) =====
-FINDOLOGIC offers the possibility to use A/B testing, so you can test FINDOLOGIC versus an alternative search. \\
-Metrics like //page views, transactions, …// can be used and evaluated.
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-==== Requirements for A/B testing ====
-**Before reading this documentation** make sure that
-  * [[https://analytics.google.com/analytics/web/|Google Analytics]] is running properly.
-  * You have access the Google Analytics property, which is used on your site, and that it is **connected to [[https://www.google.com/analytics/optimize/|Google Optimize]]**.
-<note important>**[[integration_documentation:direct_integration|Direct Integration]] is required to be able to do A/B testing.**</note>
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-==== Implementation ====
-Go to [[https://optimize.google.com|Google Optimize]] and click on //**Create Experiment**//:
-{{:a_b_test_1.png|Create Experiment}}
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-A sidebar should popup, where you have to set the following values:
-  * Name: Does not matter, can be set to anything you like, e.g. //FINDOLOGIC A/B//.
-  * URL: URL of the site to test, e.g. //https://www.shop.com //
-  * **Type: A/B test**
-After those values are set, click on //**Create**//.
-{{:a_b_test_2.png|Create AB test}}
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-In your A/B test, open the tab //Targeting// and click on the pencil next to //Evaluate on page load//.
-{{:a_b_test_3.png|Evaluate}}
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-A sidebar should popup, where you have to set the following values:
-  * **Evaluate on: Custom event**
-  * **Event name: optimize.activate**
-After those values are set, click on //**Done**//.
-{{:a_b_test_4.png|Evaluate on custom event}}
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-Now click on //**Create Rule**// and afterwards on //**URLs**//. Now set the value to
-  * **URL matches: Shop URL, e.g. //https://www.shop.com //**
-After this value is set, click on //**Add**//.
-{{:a_b_test_5.png|URL rule}}
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-In your A/B test open the tab //Objectives// and select some objectives.
-  * Objectives: some objectives, //Recommended: page views, transactions//
-{{:a_b_test_6.png|Objectives}}
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-<note important>As next step, contact the FINDOLOGIC Support ([[support@findologic.com]]) in order to activate A/B testing for your service.</note>
-After FINDOLOGIC has activated A/B testing for your service, create a //**New Variant**// in your Google Optimize account:
-  * **Variant: Non-FINDOLOGIC**
-{{:a_b_test_7.png|Variant Non-FINDOLOGIC}}
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-Open the variant in the editor. Make sure the [[https://chrome.google.com/webstore/detail/google-optimize/bhdplaindhdkiflmbfbciehdccfhegci|Google Optimize]] extension is installed in your chrome-browser.
-{{:a_b_test_8.png|Variant in editor}}
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-Next up select the //head// element, click on //**Add Change**// and choose //**JavaScript**//.
-{{:a_b_test_9.png|Choose element}}
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-Now paste the following JavaScript code in there:
-<code javascript>
-flRequire(["directIntegration", "flUtils"], function(directIntegration, flUtils) {
-  flUtils.Logger.info("Disabling FINDOLOGIC for A/B Test");
-  directIntegration.disableFindologic();
-});
-</code>
-In the dropdown at the bottom, choose //**After opening tag**// and click on //**Apply**//.
-{{:a_b_test_10.png|Save JavaScript snippet}}
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-Last but not least, click on //**Save**// and //**Done**// to save the variant. \\ \\
-**Start the experiment.**

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