use_findologic_with_google_analytics:filtertracking
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use_findologic_with_google_analytics:filtertracking [2021/09/22 10:06] florian |
use_findologic_with_google_analytics:filtertracking [2022/02/02 09:22] florian |
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| - | ===== Tracking filter clicks with Google Analytics ===== | + | ===== Tracking search and navigation clicks with Google Analytics ===== |
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| + | You can track the following clicks in your search and navigation with Findologic: | ||
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| + | ^ Tracked information ^ Event ^ Category ^ Action ^ Label ^ | ||
| + | | Submitted queries | findologicSearch | findologicSearchRequest: /findologic/search?searchparam=<Query> | || | ||
| + | | Filter clicks in search | findologicEvent | FINDOLOGIC Filter Click: Search | Filter name | Filter value | | ||
| + | | Filter clicks in navigation | findologicEvent | FINDOLOGIC Filter Click: Navigation | Filter name | Filter value | | ||
| + | | Filter clicks in navigation | findologicEvent | FINDOLOGIC Result Click | Query | ID of the clicked product | | ||
| - | Filter tracking allows you to track the usage of the filters within Google Analytics. This will give you the possibility to **easily check the impact of your filters and take action in order to improve the filters being used in your shop**. | ||
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| ==== How to enable filter tracking ==== | ==== How to enable filter tracking ==== | ||
| - | * As the filters are not rendered by Findologic in API-integrations, you have to implement the filter tracking for your shop by yourself. | + | Filter tracking allows you to track the usage of the filters within Google Analytics. This will give you the possibility to **easily check the impact of your filters and take action in order to improve the filters being used in your shop**. |
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| + | * As the filters are not rendered by Findologic, you have to implement the filter tracking for your shop by yourself. | ||
| * As a helper, we recommend following the following steps (as they may differ from one shop to another, they are being held rather general): | * As a helper, we recommend following the following steps (as they may differ from one shop to another, they are being held rather general): | ||
| * Set a click handler to the filter. | * Set a click handler to the filter. | ||
| * The click handler sends the used filter to Google Analytics. | * The click handler sends the used filter to Google Analytics. | ||
| - | * If you are using a direct implementation of Google Analytics, you can use the following method: | + | * For Direct integrations the data is sent out of the box to Google Analytics. |
| + | * The following snippets might help you to implement the tracking in your API/Plugin integration: | ||
| <code javascript>ga('send', 'event', ..)</code> | <code javascript>ga('send', 'event', ..)</code> | ||