use_findologic_with_google_analytics:tracking_merchandising_features_with_google_analytics
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use_findologic_with_google_analytics:tracking_merchandising_features_with_google_analytics [2021/11/02 16:01] florian created |
use_findologic_with_google_analytics:tracking_merchandising_features_with_google_analytics [2022/01/04 10:53] (current) florian |
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| - | ===== Tracking merchandising features with Google Analytics ===== | + | ===== Tracking Merchandising Features with Google Analytics ===== |
| Merchandising tracking allows you to track the usage of your active merchandising features within Google Analytics. This will give you the possibility to **easily check and improve the impact of your merchandising features**. | Merchandising tracking allows you to track the usage of your active merchandising features within Google Analytics. This will give you the possibility to **easily check and improve the impact of your merchandising features**. | ||
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| + | Clicks on the following merchandising features can be tracked: | ||
| + | |||
| + | * Landingpage | ||
| + | * Promotion | ||
| + | * Product Placement | ||
| + | * Push rule | ||
| + | * Search Concept | ||
| + | |||
| + | Please use the following information to setup your tracking for merchandising tracking: | ||
| + | |||
| + | * Event: findologicEvent | ||
| + | * Category: FINDOLOGIC click | ||
| + | * Action: Name of the merchandising feature (The name of the triggered merchandising feature can be found in the API response) | ||
| + | * Label: Query | ||
| + | |||
| + | <note>Please note for API integrations: The user interaction has to be forwarded to the Data Layer via the shop system.</note> | ||
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| <note important>As a first step you have to be sure that merchandising tracking is enabled for your service. \\ | <note important>As a first step you have to be sure that merchandising tracking is enabled for your service. \\ | ||
| Contact [[support@findologic.com]] for more information. \\ | Contact [[support@findologic.com]] for more information. \\ | ||
| - | Note: Merchandising tracking is only available for [[integration_documentation:direct_integration|Direct Integration]]. \\ | ||
| </note> | </note> | ||