use_findologic_with_google_analytics:tracking_merchandising_features_with_google_analytics
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use_findologic_with_google_analytics:tracking_merchandising_features_with_google_analytics [2022/01/03 12:22] florian [Tracking merchandising features with Google Analytics] |
use_findologic_with_google_analytics:tracking_merchandising_features_with_google_analytics [2022/01/04 10:53] (current) florian |
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| - | ===== Tracking merchandising features with Google Analytics ===== | + | ===== Tracking Merchandising Features with Google Analytics ===== |
| Merchandising tracking allows you to track the usage of your active merchandising features within Google Analytics. This will give you the possibility to **easily check and improve the impact of your merchandising features**. | Merchandising tracking allows you to track the usage of your active merchandising features within Google Analytics. This will give you the possibility to **easily check and improve the impact of your merchandising features**. | ||
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| * Search Concept | * Search Concept | ||
| - | The name of the triggered merchandising feature can be found in the API response. | + | Please use the following information to setup your tracking for merchandising tracking: |
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| + | * Event: findologicEvent | ||
| + | * Category: FINDOLOGIC click | ||
| + | * Action: Name of the merchandising feature (The name of the triggered merchandising feature can be found in the API response) | ||
| + | * Label: Query | ||
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| + | <note>Please note for API integrations: The user interaction has to be forwarded to the Data Layer via the shop system.</note> | ||
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