Following the links provided below, you can find detailed instructions on how to connect and use Findologic with Google Analytics.

Please note that the implementation differs depending on your integration type:

• API/Plugin integrations: User interactions have to be forwarded to the Data Layer by the shop system. Please note that all mentioned event names refer to the naming scheme of the Direct Integration. If you choose the same naming scheme, you can follow the related guidelines 1:1.
• Direct integrations: The processing of the user interaction to the Data Layer is handled by Findologic.

For the further processing of the user interaction to Google Tag Manager/Google Analytics a one-time setup is necessary to build up the connection. See the following articles regarding the connection between Findologic and Google Tag Manager/Google Analytics for a detailed instruction.