Search Insights allows you to see why certain products are found and shown based on specific search terms or categories.

Basically you can switch between the analysis of search results and the shop navigation by switching the tab in the upper right corner. You can start the analysis by specifying a search term or a category and click search/navigate.

Groups

Control product visibility based on exported (user)groups. See here (XML) or here (CSV) for more information about (user)groups)

Sort

Define the sorting order. The parameter “dynamic” indicates sorting by textual relevance, with consideration of the listed field. Sorting without “dynamic” ignores the textual relevance.

Attributes

Define an attribute to be shown in the product details. Attributes are also considered for product ranking.

ID

This is the unique identifier of the product.

Score

Composed of weighted product field matches and additional Merchandising Features that match on the specific product. By hovering over the score you can find a rough explanation which textual matches are influencing the result.

Merchandising

Indicates which merchandising feature is applied to the product. See here for more information about our Merchandising Features.