use_findologic_with_google_analytics:a_b_testing_with_google_analytics
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use_findologic_with_google_analytics:a_b_testing_with_google_analytics [2018/04/20 12:16] florian [Implementation] |
use_findologic_with_google_analytics:a_b_testing_with_google_analytics [2022/02/02 09:15] florian [Requirements for A/B testing] |
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| ===== A/B testing with Google Analytics (Google Optimize) ===== | ===== A/B testing with Google Analytics (Google Optimize) ===== | ||
| - | FINDOLOGIC offers the possibility to use A/B testing, so you can test the search of FINDOLOGIC in comparison to an alternative search engine. \\ | + | Findologic offers the possibility to use A/B testing, so you can test the search of Findologic in comparison to an alternative search engine. \\ |
| - | By doing this **you can easily compare metrics like revenue, bounce and many more between FINDOLOGIC and another search**. | + | By doing this **you can easily compare metrics like revenue, bounce and many more between Findologic and another search**. |
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| * Basically you can use any A/B-testing-tool like Google Optimize, Optimizeley, AB Tasty, etc., which allows you to insert Javascript for a certain segment. | * Basically you can use any A/B-testing-tool like Google Optimize, Optimizeley, AB Tasty, etc., which allows you to insert Javascript for a certain segment. | ||
| * We recommend using [[https://www.google.com/analytics/optimize/|Google Optimize]] and [[https://www.google.com/intl/de/tagmanager/|Google Tag Manager]] and the following documentation will show an example implementation using these tools. | * We recommend using [[https://www.google.com/analytics/optimize/|Google Optimize]] and [[https://www.google.com/intl/de/tagmanager/|Google Tag Manager]] and the following documentation will show an example implementation using these tools. | ||
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| - | <note important>**[[integration_documentation:direct_integration|Direct Integration]] is required to be able to do A/B testing.**</note> | ||
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| === Logic === | === Logic === | ||
| - | * Do not implement the FINDOLOGIC snippet into your source code (neither via plugin nor in the shop template). | + | * Do not implement the Findologic snippet into your source code (neither via plugin nor in the shop template). |
| - | * This is the NO FINDOLOGIC segment. | + | * This is the NO Findologic segment. |
| - | * Create another segment in which you insert the FINDOLOGIC-snippet. | + | * Create another segment in which you insert the Findologic-snippet. |
| - | * This is the FINDOLOGIC segment. | + | * This is the Findologic segment. |
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| A sidebar should popup, where you have to set the following values: | A sidebar should popup, where you have to set the following values: | ||
| - | * Name: Does not matter, can be set to anything you like, e.g. //FINDOLOGIC A/B//. | + | * Name: Does not matter, can be set to anything you like, e.g. //Findologic A/B//. |
| * URL: URL of the site to test, e.g. //https://www.shop.com // | * URL: URL of the site to test, e.g. //https://www.shop.com // | ||
| * **Type: A/B test** | * **Type: A/B test** | ||
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| - | Open the variant FINDOLOGIC in the editor. Make sure the [[https://chrome.google.com/webstore/detail/google-optimize/bhdplaindhdkiflmbfbciehdccfhegci|Google Optimize]] extension is installed in your Chrome browser. | + | Open the variant Findologic in the editor. Make sure the [[https://chrome.google.com/webstore/detail/google-optimize/bhdplaindhdkiflmbfbciehdccfhegci|Google Optimize]] extension is installed in your Chrome browser. |
| {{:use_findologic_with_google_analytics:a_b_test_findologic.png|}} | {{:use_findologic_with_google_analytics:a_b_test_findologic.png|}} | ||