use_findologic_with_google_analytics:connect_google_analytics_with_findologic
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use_findologic_with_google_analytics:connect_google_analytics_with_findologic [2018/05/22 12:31] florian [Google Tag Manager combined with Google Analytics] |
use_findologic_with_google_analytics:connect_google_analytics_with_findologic [2022/01/05 15:31] florian |
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| - | ===== Connect FINDOLOGIC with Google Analytics ===== | + | ===== Connect Findologic with Google Analytics ===== |
| - | If your contract is professional or higher, it is possible to track user data with Google Analytics.\\ | + | The usage of Findologic can be tracked with Google Analytics and Google Tag Manager. Find a step-by-step instruction below: |
| - | Our FINDOLOGIC search can be tracked with Google Analytics and Google Tag Manager. To implement this there are a couple of steps which needs to be done. | + | |
| + | <note important>If Google Tag Manager is installed, no other tracking options will be considered - find more information in the [[use_findologic_with_google_analytics:configure_google_tag_manager|configuration guide for Google Tag Manager]]</note> | ||
| ---- | ---- | ||
| - | ==== Tracking Integration ==== | + | ==== Connect Google Analytics ==== |
| - | + | ||
| - | \\ | + | |
| - | ==== Google Analytics ==== | + | |
| To implement Google Analytics tracking, please follow the instructions given from Google. | To implement Google Analytics tracking, please follow the instructions given from Google. | ||
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| {{:fl_and_ga_4.png|}} | {{:fl_and_ga_4.png|}} | ||
| - | After these steps, Google Analytics should be set up properly for tracking of the FINDOLOGIC search. | + | After these steps, Google Analytics should be set up properly for tracking of the Findologic search. |
| ---- | ---- | ||
| ==== Add Read & Analyze permission ==== | ==== Add Read & Analyze permission ==== | ||
| - | Adding the Read & Analyze permission to the **tracking@findologic.com** account is crucial for our account managers to be able to analyze and improve the quality of the search queries. | + | Adding the Read & Analyze permission to our tracking account is crucial for our account managers to be able to analyze and improve the quality of the search queries. |
| * First choose your Google Analytics account. Select the **User Management** of your shop in the **Property** column. | * First choose your Google Analytics account. Select the **User Management** of your shop in the **Property** column. | ||
| {{:fl_and_ga_5.png?1200|}} | {{:fl_and_ga_5.png?1200|}} | ||
| - | * In the **User Management** menu add **tracking@findologic.com**, choose **Read & Analyze** and mark the checkbox to inform the user via E-Mail. | + | * In the **User Management** menu add the mail adress that you get from Findologic (e.g. tracking1@findologic.com), choose **Read & Analyze** and mark the checkbox to inform the user via E-Mail. |
| {{:fl_and_ga_6.png?1200|}} | {{:fl_and_ga_6.png?1200|}} | ||
| - | <note important>These steps are needed for every shop where FINDOLOGIC is implemented.</note> | + | <note important>Adding this permission is not necessary for a working connection. Please note that we can not support the connection to Google Analytics without this permission.</note> |
| ---- | ---- | ||
| - | ==== Add Google Analytics to the FINDOLOGIC customer account ==== | + | ==== Add Google Analytics to the Account ==== |
| - | To link the FINDOLOGIC customer account with Google Anayltics, first open the FINDOLOGIC customer account. Change to the **E-Commerce** menu in the **Reports** tab. | + | To connect the Account with Google Analytics, open the Dashboard of your Account. |
| - | {{:fl_and_ga_7.png|}} | + | {{:use_findologic_with_google_analytics:2022-01-03_10_20_09-window.png|}} |
| - | * Click on the **Access Google Analytics** button and accept the request from FINDOLOGIC-Tracking. | + | * Click on the **Activate Google Analytics** button and accept the request from Findologic-Tracking. |
| {{:fl_and_ga_8.png|}} | {{:fl_and_ga_8.png|}} | ||
| - | * In the final step, you need to choose the Google Analytics View you want to link to the FINDOLOGIC Customer Account. | + | * In the final step, you need to choose the Google Analytics View you want to link to the Findologic customer account. |
| - | {{:fl_and_ga_9.png|}} | + | |
| - | + | ||
| - | + | ||
| - | + | ||
| - | ---- | + | |
| - | + | ||
| - | ==== Google Tag Manager combined with Google Analytics ==== | + | |
| - | + | ||
| - | To use the Google Tag Manager, you need to have Google Analytics already set up properly. | + | |
| - | + | ||
| - | * To set up Google Tag Manager, open the **Variables** window, click on **NEW** and choose **Data Layer Variable**. The title can be freely chosen. We recommend something like **FINDOLOGIC search request**. This does **not** apply to the Data Layer Variable name. This needs to be exactly **findologicSearchRequest** and the Data Layer Version needs to be **Version 2**. | + | |
| - | <note important>The //Data Layer Name// has to be exactly **findologicSearchRequest**</note> | + | |
| - | {{:fl_and_ga_10.png?1200|}} | + | |
| - | + | ||
| - | * Now open the **Triggers** window, click on **NEW** and choose the trigger type **custom event**. Here, it is important again, that the event name is exactly **findologicSearch**. The name of the trigger can be chosen freely again. We recommend something like **FINDOLOGIC search trigger**. | + | |
| - | <note important>The //Event Name// has to be exactly **findologicSearch**</note> | + | |
| - | {{:fl_and_ga_11.png?1200|}} | + | |
| - | + | ||
| - | * After the trigger is created, open the **Tags** window, click on **NEW** and choose **Universal Analytics** as //Tag Configuration//. Insert your Tracking ID from Google Analytics, and choose **Page View** as //Track Type//. Then open **more Settings**, **Fields to Set** and enter **page** as //Field Name//. Choose the Variable created earlier((the one with the //Data Layer Variable Name// **findologicSearchRequest**)) as //value//. | + | |
| - | {{:use_findologic_with_google_analytics:new_settings.png?1200|}} | + | |
| - | + | ||
| - | * Now set the trigger, which you created earlier((The one with **findologicSearch** as //Event name//)) as //Firing Trigger//. | + | |
| - | + | ||
| - | + | ||
| - | {{:fl_and_ga_13.png?1200|}} | + | |
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| - | * Finaly it should look like this: | + | |
| - | {{:fl_and_ga_14.png?1200|}} | + | |
| - | + | ||
| - | * Hit the button **Save** in the upper right corner in order to save the configuration. | + | |
| - | + | ||
| - | * After the configuration is completed, you need to hit the **PUBLISH** button, which is also in the upper right corner. | + | |
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| - | {{tag>google_analytics tag_manager google_tag_manager connect}} | + | |